The 16 Marketing KPIs You Should Be Measuring (But Probably Aren’t)
Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well—or not so well?
Understanding what’s working and what’s not working in marketing—otherwise known as your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your business’ growth strategy. If it’s not, well then you should probably keep reading. (more…)
Related Content
Vital Inbound eBook: 9 Useless Things To Cut From Your Marketing
In the fast-paced world of digital marketing, it seems like every week there's some ne technological advancement that we marketers must be doing, lest we get left behind. But is all of this new "stuff" a good use of time and budget?
What marketing tactics should you cut?
